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What we do
Positioned at the intersection of law, sport and business, the counsel, strategy and infrastructure to carry you from your first deal to generational wealth planning.
Ordered by what matters first
01
In an NIL landscape that changes every season, clarity and protection are everything. We guide you through compliance, identify the brand relationships worth having, and structure agreements that maximise value while protecting your eligibility and your long-term reputation.
NIL compliance · Deal sourcing · Sponsorship structuring · Eligibility protection
02
Backed by legal expertise and market intelligence, we negotiate deals that protect you comprehensively, structuring performance clauses, exit rights and long-term trajectory. Every signature is a business decision, and we treat it that way.
Legal-grade review · Performance benchmarking · Incentive structuring
03
You get the knowledge to make sound financial decisions: how contract structures work, what tax will actually take, how to budget NIL income, and how to plan for life after sport. Delivered through APG University, and it starts before your first cheque clears.
Income planning · Tax awareness · Wealth-building frameworks
04
Giving is easier to do badly than well. We help you structure it, choosing between a private foundation, a donor-advised fund and direct giving; building the governance that protects your name; and aligning your causes with your brand so generosity compounds instead of scattering. We provide structure and introductions to vetted specialists, not tax or legal advice.
Foundation strategy · Donor-advised funds · Cause alignment · Governance
05
We architect your brand from the ground up, identity, positioning and narrative, so every public touchpoint reinforces one coherent presence. Your brand should command rooms, attract deals, and outlast your playing career.
Brand identity · Market positioning · Narrative development
06
Content is currency. We build content strategies that are authentic, consistent and monetisable, from social architecture to long-form production, designed to grow your audience and deepen your brand.
Content strategy · Social architecture · Production oversight
07
Strategic visibility that opens doors. We design campaigns around you, the right channels, the right moments, the right message, to build awareness and create partnership opportunity.
Campaign design · Audience targeting · Campaign analytics
08
From interview preparation to broadcast deals and media placements, we make sure you control the narrative. Our team manages the media relationships so your story is told on your terms.
Media training · Broadcast placement · PR counsel
09
You should know what brands in your sport are actually paying, who they are signing and where the next opportunity is forming, before you sit down at the table. We track the market so you negotiate with information rather than instinct.
Market research · Competitive analysis · Trend reporting
Getting started
1
A call with no obligation and no paperwork. You tell us where you are; we tell you honestly whether we are the right firm for it.
2
We look at what you have already signed, contracts, NIL agreements, brand deals, and tell you what is working and what is exposing you.
3
A written plan covering representation, brand, education and giving, with the sequence and the timeline. You decide what to act on.